The Unbound Creative
A podcast for creatives who refuse to be boxed in.
Hosted by husband-and-wife duo Mak and Valerie McKeehan, The Unbound Creative is where creativity meets rebellion. This isn't just another "how-to" podcast—it's a rallying cry for artists, entrepreneurs, and dreamers who are tired of playing by the rules.
Through candid conversations, personal stories, and deep dives into the mindset and mechanics of creative living, Mak and Valerie challenge the narratives that keep creatives stuck. Whether you're an artist, writer, musician, business owner, or just someone who knows there’s more inside you waiting to break free, this podcast will give you the tools, inspiration, and courage to step into your fullest creative potential.
No more waiting for permission. No more playing small. It’s time to unleash your creativity—boldly, unapologetically, and unbound.
Follow now and join the movement.
@valeriemckeehan & @thatmakguy on instagram
The Unbound Creative
The Only Social Media Strategy You Need
The topic of authenticity has been chasing me it seems! It's a buzzword, I know, especially when it comes to showing up on social media.
People have different versions of authentic, debating Instagram vs. Tiktok, filters vs. not, but authenticity can’t be tangibly defined. It can’t be quantified and bottled up. It is felt. There’s an energy that will connect or disconnect.
There is strategy after strategy about how to best show up on social media, but without this intangible part - none of that matters. Without the heart and the YOU behind it.
When someone is standing in their authenticity, it makes you feel at ease. You feel safe. It frees you to be yourself.
But then this brings me to another thought: What if you’re not sure what that is? What if you’ve over-edited yourself so much into what you think other people want from you in those squares that you’re not even sure who the person is showing up? What if you’re asking: how can I be myself in a world that says I must be “on brand”? This episode is for you.
In this episode we cover:
- The person who I believe to be the most authentic
- How to release the pressure of social media
- What to do when you feel you've lost yourself
- How to overcome over-editing your every move on social media
- Simple and practical tips for bringing more joy into your day
I’ll be honest, there was a point in my career when I would hear about embracing the process, making a mess, loving the journey and I would think, “Yeah right. Who has time for that?” I had deadlines piling up; I was stressed and burnout.
Do you struggle with embracing the process? This episode is for you.
Thanks for listening to The UnBound Creative!
If today’s episode resonated with you, share it with a friend or leave us a review, it helps more creatives discover the show.
💌 Connect with us on Instagram:
@valeriemckeehan & @thatmakguy (that’s Mak with a K!)
Keep creating bravely. We’re so glad you’re here.
